MISSOULA — Once Alpine Physical Therapy in Missoula began exploring how they’ll follow safety protocol when reopening, they realized they would need masks for not only staff but for all of their patients too.
The conversation sparked a call to action for the whole city in a movement called Keep It Covered Missoula. The goal is to promote a safe reopening of local businesses by engaging in the recommended health practice of covering one’s nose and mouth in public areas.
They’re calling on Missoulians to post pictures in their face coverings with the #KeepItCoveredMissoula. Through the power of social media, they hope to get the whole city on board.
Organizer Sam Schmidt says we’re working with a “new normal” here, but that doesn’t mean we can’t adapt.
“There's something to be said by just changing our perspective on that. Like thank you for covering your face to protect me and my family, and I'm going to do the same for you, so it’s a mutual respect thing,” Schmidt said.
“And I really believe in Missoula as a community and the respect we have for one another’s health, Missoula has come together to flatten the curve, and I’m really hopeful we can continue that by adding the next layer.”
The group is encouraging businesses to keep the campaign alive by posting once a day, especially as they gradually begin welcoming in customers. Click here to visit the Keep It Covered Missoula Facebook page.